Grant Thornton’s annual eGT (experience Grant Thornton) was typically a combination of live broadcasts and regional office celebrations for the professional service firm's 8,000 employees across the globe. With 2020, they knew they had to pivot to an all-virtual celebration. But how do you instill a sense of togetherness in a virtual-only gathering? It begins by shifting 'me' to 'we'. The theme of the event, weGT, not only instilled a sense of togetherness in a time where offices couldn’t be together, but it also reinforced their new vision of a one-firm approach. August Jackson worked with members of the Collective to develop a custom event microsite which served as a content destination pre, during, and post-event. This unique venue was steeped in Grant Thornton’s brand, housed their global broadcast, created moments of engagement with Q&A, social media, polling, and directed attendees to smaller targeted breakout sessions centered around the firms most important initiatives for the upcoming fiscal year.