Michael LaChance was instrumental in executing an annual January launch event for direct selling wellness product company, Melaleuca. The goal of the meeting is to launch products, celebrate success, and foster group interaction with local content and regional watch events. While the meeting has a live component for approximately 400 attendees, Michael’s expertise allowed them to expand their reach by producing a webcast to over 7,000 total live viewers, in 72 viewing locations throughout North America (Canada, US, Mexico).